Last updated: May 2026
Who we are
Paceform is a trading name of Cassian J V Hall, registered in the UK as a sole trader. Our website is paceform.io and you can contact us at hello@paceform.io.
What information we collect
We collect information you provide directly to us. This includes your name, email address, business name, and any other details you submit via our contact form or onboarding process. We do not collect sensitive personal data.
We also collect standard technical data automatically when you visit our website — including your IP address, browser type, and pages visited. This is collected via standard web analytics and is used only to understand how our website is being used.
How we use your information
We use the information you provide to:
- Respond to enquiries submitted via our contact form
- Deliver the services you have signed up for
- Send you content and communications related to your account
- Comply with our legal obligations
We do not sell, rent, or share your personal data with third parties for marketing purposes.
Legal basis for processing
We process your data on the following legal bases under UK GDPR:
- Contract — where processing is necessary to deliver the services you have requested
- Legitimate interests — where we have a legitimate business reason to process your data
- Consent — where you have actively provided information via our contact form
Third party services
To deliver our service we use the following third party platforms which may process your data on our behalf:
- Stripe — payment processing. Stripe’s privacy policy is available at stripe.com/gb/privacy
- Make.com — workflow automation
- Notion — client dashboards
- Buffer — social media scheduling
- Beehiiv — email newsletter delivery
- Anthropic Claude API — AI content generation
Each of these services operates under its own privacy policy and data processing terms. We only share data with these services to the extent necessary to deliver your Paceform subscription.
Data retention
We retain your personal data for as long as your account is active and for a reasonable period afterwards in line with our legal and accounting obligations. If you cancel your subscription you may request deletion of your personal data by emailing hello@paceform.io.
Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Request restriction of processing
- Data portability
To exercise any of these rights please contact us at hello@paceform.io. We will respond within 30 days.
Cookies
Our website uses essential cookies to function correctly. We do not use advertising or tracking cookies. You can control cookie settings through your browser.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated date. Continued use of our website following any changes constitutes acceptance of the updated policy.
Contact
For any privacy-related questions please contact us at hello@paceform.io.